School Mascot Revamp
A complete redesign of a school mascot to modernize its identity and unify branding across digital platforms, print materials, and campus visuals.
Outdated mascot (left) and redesigned mascot (right) — updated for scalability, visual impact, and cohesive branding.
Overview
The school’s mascot had not been updated in years and lacked a consistent presence across materials. I led the creative redesign of the elementary school’s bobcat mascot, replacing my original 2018 hand-painted version with a bold, high-resolution digital illustration. Using Procreate and Affinity Designer on iPad, I created a fresh, versatile logo that retained elements of familiarity while aligning with the school’s updated branding. The finalized design was integrated across spirit wear, banners, and digital platforms—enhancing visual cohesion, boosting school spirit, and increasing community engagement.
Process
Conceptualized and illustrated an original mascot character from scratch
Aligned the mascot’s style and tone with student voice and school values
Created scalable vector assets suitable for digital, print, signage, and apparel
Worked with school administrators to finalize, approve, and roll out the design
Developed digital files in multiple color formats and file types for universal use
Role: Lead Designer
Tools Used: Procreate for iPad, Affinity Designer 1 + 2
Skills: Visual Design, Branding, Digital Illustration, Stakeholder Collaboration